Pinterest is branching out, becoming more than just a visual scrapbook for users. The popular website is now offering users the chance to get more information on the pins they see, particularly for recipes and products.
Partnering with popular websites, Pinterest is now offering active links to products, recipes, and movies. When looking at these pins from the home feed, a special icon will appear below the picture—alerting you to the fact that there is more information available.
For example, recipes can now be tagged with active links to websites like 101 Cookbooks, Better Homes and Gardens, Bon Appetit, The Kitchn, and more. Clothes, furniture, and other products might be linked to stores like Anthropologie, REI, Sephora, or Modcloth. And movie pins will include links out to sites like Flixster, Netflix, and Rotten Tomatoes.
That’s good news for interactive users who want to do more than just make a photo montage. It will help call out those pins that are perhaps a bit more legitimate than others, making click-throughs less worrisome by ensuring it won’t just go to a spammy website.
For websites, it’s good news, too. Pinterest is offering sites the option of adding rich pins by using meta tags on their site. Websites that put in the extra work will likely be rewarded with more traffic and purchases coming from Pinterest users. Check out the official Pinterest blog to learn more.
The social media site has also made the “Pin It” button available via select mobile apps, which will make it easier for users to pin on the go. Users can now pin directly from apps like Etsy, Fotopedia, Modcloth, Ted, The North Face, and Zulily. The company is expected to continue streamlining and enhancing pinning abilities in the coming months—the only question is what they will improve next.